| 000 | 01136nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 74484 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209082546.0 | ||
| 008 | 181007r20102006maua b 001 0 eng d | ||
| 020 | _a0070682607 | ||
| 020 | _a0072966343 (alk. paper) | ||
| 035 | _a(BD-RjUL)74702 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-RjUL _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.802 _222 _bCRS 2010 |
| 100 | 1 |
_aCravens, David W. _9183241 |
|
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy. |
| 250 | _a8th ed. | ||
| 260 |
_aBoston, Mass. ; _aNew Delhi : _bTata McGraw-Hill, _cc2006 [Reprinted 2013] |
||
| 300 |
_axvii, 726 p. : _bill. ; _c26 cm. |
||
| 500 | _aVarious multi-media instructional materials are available to supplement the text. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aMarketing _xDecision making. _9223376 |
|
| 650 | 0 |
_aMarketing _xManagement. _9223377 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _9223378 |
|
| 700 | 1 |
_aPiercy, Nigel. _9223379 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c74484 _d74484 |
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