| 000 | 01153nam a2200325 a 4500 | ||
|---|---|---|---|
| 001 | 74480 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209082546.0 | ||
| 008 | 101004r2013 nyua b 001 0 eng | ||
| 020 | _a9781259026850 | ||
| 020 | _a9780073404868 (alk. paper) | ||
| 020 | _a0073404861 (alk. paper) | ||
| 035 | _a(BD-RjUL)74698 | ||
| 040 |
_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dUPM _dDLC _dBD-RjUL _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _222 _bBEA 2013 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- _9223338 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch & Keyoor Purani |
| 250 | _a9th ed. (SiE) | ||
| 260 |
_aNew York ; _aNew Delhi : _bTata McGraw-Hill/Irwin, _c2013. |
||
| 300 |
_axliii, 1016 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _9223339 |
|
| 650 | 0 |
_aSales promotion. _9223340 |
|
| 650 | 0 |
_aCommunication in marketing. _9223341 |
|
| 700 | 1 |
_aBelch, Michael A. _9223342 |
|
| 700 | 1 |
_aPurani, Keyoor _9223343 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c74480 _d74480 |
||