000 00684cam a2200217 4500
001 63602
003 BD-RjUL
005 20211209081220.0
008 810211r1972 ilu 000 0 eng
035 _a(BD-RjUL)63731
040 _aDLC
_cCarP
_dBD-RjUL
_beng
041 _aeng
082 _223
_a659.1
_bADV 1972
245 1 0 _aAdvertising management :
_bselected readings /
_cHarper W. Boyd and Joseph W. Newman.
260 _aHomewood, Ill. :
_bR. D. Irwin,
_cc1965 [reprinted 1972]
300 _axi, 569 p. :
_bill. ;
_c24 cm.
650 0 _aAdvertising.
_9184262
700 1 _aBoyd, Harper W. , Editor
_9189008
700 1 _aNewman, Joseph W.,
_ejoint ed.
_9189012
942 _2ddc
_cBK
999 _c63602
_d63602