000 00656nam a2200229 a 4500
001 63410
003 BD-RjUL
005 20211209081208.0
008 170130s1956 nyua 001 0 und d
035 _a(BD-RjUL)63539
040 _aEQO
_cEQO
_beng
041 _aeng
082 _223
_a659.1
_bHEM 1956
100 1 _aHepner, Harry Walker.
_d1893-1984.
_9188665
245 1 0 _aModern advertising :
_bpractices and principles /
_cHarry Walker Hepner.
250 _a3rd.ed.
260 _aNew York :
_bMcGraw-Hill Book co.,
_c1956.
300 _ax, 740 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
650 _aAdvertising.
_9184262
942 _2ddc
_cBK
999 _c63410
_d63410