000 00778nam a2200253 a 4500
001 62585
003 BD-RjUL
005 20211209081112.0
008 170124r19751972ne bs 001 0 eng
020 _a0444103902
035 _a(BD-RjUL)62711
040 _aDLC
_cDLC
_dBD-RjUL
_beng
041 _aeng
082 _223
_a659.1
_bSCE 1975
100 1 _aSchmalensee, Richard.
_9186064
245 1 4 _aThe economics of advertising /
_cRichard Schmalensee
260 _aAmsterdam :
_bNorth-Holland,
_c1972 [ Second printing 1975 ]
300 _axiii, 312 p. ;
_c23 cm
490 1 _aContributions to economic analysis ;
_v80
504 _aBibliography: p. 291-301
650 0 _aAdvertising
_9184262
830 0 _aContributions to economic analysis ;
_v80
_9186067
942 _2ddc
_cBK
999 _c62585
_d62585