| 000 | 00870nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 62151 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209081041.0 | ||
| 008 | 170123s1985 caua b 001 0 eng | ||
| 020 | _a0534038794 (pbk.) | ||
| 035 | _a(BD-RjUL)62276 | ||
| 040 |
_aDLC _cDLC _dBD-RjUL _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.132 _223 _bJEC 1985 |
| 100 | 1 |
_aJewler, A. Jerome. _9184886 |
|
| 245 | 1 | 0 |
_aCreative strategy in advertising / _cA. Jerome Jewler. |
| 250 | _a2nd ed. | ||
| 260 |
_aBelmont, Calif. : _bWadsworth, _cc1985. |
||
| 300 |
_axvi, 304 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. 293-294. | ||
| 650 | 0 |
_aAdvertising copy. _9184888 |
|
| 650 | 0 |
_aAdvertising layout and typography. _9184889 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c62151 _d62151 |
||