| 000 | 00762nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 62111 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209081038.0 | ||
| 008 | 170122s1988 caua b 001 0 eng d | ||
| 020 | _a0534084540 : | ||
| 035 | _a(BD-RjUL)62236 | ||
| 040 |
_aDLC _cDLC _dBD-RjUL _beng |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1072 _223 _bFLF 1988 |
| 100 | 1 |
_aFletcher, Alan D. _9184787 |
|
| 245 | 1 | 0 |
_aFundamentals of advertising research / _cAlan D. Fletcher, Thomas A. Bowers |
| 250 | _a3rd ed. | ||
| 260 |
_aBelmont, Calif. : _bWadsworth Pub. Co., _cc1988. |
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| 300 |
_axiii, 322 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliography and index. | ||
| 650 | 0 |
_aAdvertising _xResearch. _9184788 |
|
| 700 | 1 |
_aBowers, Thomas A. _9184789 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c62111 _d62111 |
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