000 00780nam a2200253 a 4500
001 61624
003 BD-RjUL
005 20211209081002.0
008 170119s1977 enka b 001 0 eng
020 _a039524529X
035 _a(BD-RjUL)61748
040 _aDLC
_cDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a658.8
_223
_bPRM 1977
100 1 _aPride, William M.,
_d1942-
_9176353
245 1 0 _aMarketing :
_bbasic concepts and decisions /
_cWilliam M. Pride and O. C. Ferrell.
260 _aBoston :
_bHoughton Mifflin,
_cc1977.
300 _axix, 594 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing.
_9182579
700 1 _aFerrell, O. C.,
_ejoint author.
_9183573
942 _2ddc
_cBK
999 _c61624
_d61624