000 00769nam a2200253 a 4500
001 61514
003 BD-RjUL
005 20211209080955.0
008 170118s20001988enka|||| |||| 001 0 eng d
020 _a0333777492
020 _a0333994434
020 _a0312231865
035 _a(BD-RjUL)61638
040 _aBD-RjUL
_beng
_cBD-RjUL
_dBD-RjUL
041 _aeng
082 _223
_a658.8
_bCRM 2000
110 _aCranfield School of Management
_9183318
245 _aMarketing management :
_ba relationship marketing perspective /
_cCranfield School of Management
260 _aBasingstoke :
_b Macmillan Business,
_c2000.
300 _axviii, 295 p. :
_bill. ;
_c25 cm.
500 _aIncludes index
650 _aMarketing
_xManagement.
_9175868
942 _2ddc
_cBK
999 _c61514
_d61514