000 00850nam a2200277 a 4500
001 61477
003 BD-RjUL
005 20211209080953.0
008 170118s1987 ilua b 001 0 eng d
020 _a0256055475
035 _a(BD-RjUL)61601
040 _aDLC
_cDLC
_dDLC
_beng
041 _aeng
082 0 0 _a658.8
_bCRM 19687
100 1 _aCravens, David W.
_9183241
245 1 0 _aMarketing management /
_cDavid W. Cravens, Gerald E. Hills, Robert B. Woodruff.
260 _aHomewood, Ill. :
_bIrwin,
_c1987.
300 _axx, 714 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographies and index.
650 0 _aMarketing
_xManagement.
_9175868
700 1 _aHills, Gerald E.
_9183242
700 1 _aWoodruff, Robert B.
_9183243
942 _2ddc
_cBK
999 _c61477
_d61477