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| 008 | 171417s1993 nyua 000 0 eng d | ||
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_aBD-RjUL _cBD-RjUL _dBD-RjUL _beng |
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| 041 | _aeng | ||
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_a658.8 _223 _bLOM 1993 |
| 100 | 1 |
_aLovelock, Christopher H. _9182855 |
|
| 245 | 0 | 0 |
_aMarketing challenges : _bcases & exercises / _cChristopher H. Lovelock, Charles B. Weinberg. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1993. |
||
| 300 |
_axxxix, 628 p. : _bill. ; _c25 cm. |
||
| 650 | 0 |
_aMarketing _xCase studies. _9182857 |
|
| 650 | 0 |
_aMarketing _xProblems, exercises, etc. _9182858 |
|
| 700 | 1 |
_aWeinberg, Charles B. _9182859 |
|
| 830 |
_aMcGraw-Hill series in marketing _9182861 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c61313 _d61313 |
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