000 00904nam a2200277 a 4500
001 61313
003 BD-RjUL
005 20211209080939.0
008 171417s1993 nyua 000 0 eng d
020 _a0079115772
035 _a(BD-RjUL)61437
040 _aBD-RjUL
_cBD-RjUL
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a658.8
_223
_bLOM 1993
100 1 _aLovelock, Christopher H.
_9182855
245 0 0 _aMarketing challenges :
_bcases & exercises /
_cChristopher H. Lovelock, Charles B. Weinberg.
250 _a3rd ed.
260 _aNew York :
_bMcGraw-Hill,
_cc1993.
300 _axxxix, 628 p. :
_bill. ;
_c25 cm.
650 0 _aMarketing
_xCase studies.
_9182857
650 0 _aMarketing
_xProblems, exercises, etc.
_9182858
700 1 _aWeinberg, Charles B.
_9182859
830 _aMcGraw-Hill series in marketing
_9182861
942 _2ddc
_cBK
999 _c61313
_d61313