| 000 | 00875nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 61305 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209080939.0 | ||
| 008 | 170116s1981 txua b 001 0 eng | ||
| 020 | _a0256036764 | ||
| 035 | _a(BD-RjUL)61429 | ||
| 040 |
_aDLC _cDLC _dBD-RjUL _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _223 _bBEC 1988 |
| 100 | 1 |
_aBernhardt, Kenneth L., _d1944- _9182712 |
|
| 245 | 1 | 0 |
_aCases in marketing management / _cKenneth L. Bernhardt, Thomas C. Kinnear. |
| 250 | _a4th ed. | ||
| 260 |
_aPlano, Tex. : _bBusiness Publications, _cc1988 |
||
| 300 |
_axix, 767 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _9182637 |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase studies. _9182713 |
|
| 700 | 1 |
_aKinnear, Thomas C., _d1943- _9182714 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c61305 _d61305 |
||