000			01484nam a2200289 a 4500
001			61212
003			BD-RjUL
005			20211209080932.0
008			170116s1994 njua 001 0 eng
020			_a0136690033
035			_a(BD-RjUL)61336
040			_aStDuBDS _beng _cStDuBDS _dUk _dBD-RjUL
041			_aeng
082	0	0	_223 _a658.8342 _bSCC 1994
100	1		_aSchiffman, Leon G. _9182605
245	1	0	_aConsumer behaviour / _cLeon G. Schiffman and Leslie Lazar Kanuk
250			_a5th ed.
260			_aNew Jersey : _bPrentice Hall, _cc1994.
300			_axix, 684 p. : _bill. ; _c27 cm.
500			_aFormerly CIP. _5Uk
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again.
650		0	_aConsumer behavior _9182606
650		0	_aMotivation research (Marketing) _9182607
700	1		_aKanuk, Leslie Lazar. _9182608
942			_2ddc _cBK
999			_c61212 _d61212