000 00812nam a2200253 a 4500
001 59145
003 BD-RjUL
005 20211209080710.0
008 161221s1976 njua b 001 0 eng d
035 _a(BD-RjUL)59269
040 _aDLC
_cDLC
_dEQO
_beng
041 _aeng
082 _a658.8
_bKEM 1976
100 1 _aKelley, Eugene J.
_9175867
245 1 0 _aMarketing planning and competitive strategy /
_c[by] Eugene J. Kelley
260 _aEnglewood Cliffs, N.J :
_bPrentice-Hall,
_c1976
300 _axi, 132 p. :
_bill. ;
_c23 cm
490 1 _aPrentice-Hall foundations of marketing series
504 _aIncludes bibliographical references
650 0 _aMarketing
_xManagement
_9175868
830 0 _aPrentice-Hall foundations of marketing series
_9175869
942 _2ddc
_cBK
999 _c59145
_d59145