| 000 | 00848nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 54192 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209080102.0 | ||
| 008 | 161103s2005 enka 001 0 eng d | ||
| 020 | _a8175542888 | ||
| 035 | _a(BD-RjUL)54314 | ||
| 040 |
_aOX/U-1 _beng _cBD-RjUL _dBD-RjUL |
||
| 041 | _aeng | ||
| 082 |
_223 _a658.802 _bSMM 2005 |
||
| 100 | 1 |
_aSmith, P. R. _q(Paul Russell), _d1957- _9161756 |
|
| 245 | 1 | 0 |
_aMarketing communications : _ban integrated approach / _cP.R. Smith ; Jonathan Taylor |
| 250 | _a4th ed. | ||
| 260 |
_aLondon : _bKogan Page, _cc2005 |
||
| 300 |
_axvi, 696 p. : _bill. ; _c24 cm |
||
| 500 | _aInclude index | ||
| 650 | 0 |
_aCommunication in marketing _9161757 |
|
| 650 | 0 |
_aMarketing _xManagement _9161758 |
|
| 650 | 0 |
_aSuccess in business _9161759 |
|
| 700 |
_aTaylor, Jonathan _9161760 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c54192 _d54192 |
||