| 000 | 01161nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 53172 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209075924.0 | ||
| 008 | 161003s1998 mauab b 001 0 eng | ||
| 020 | _a0256228779 | ||
| 035 | _a(BD-RjUL)53292 | ||
| 040 |
_aDLC _cDLC _dDLC _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _221 _bCHM 1998 |
| 100 | 1 |
_aChurchill, Gilbert A. _9158948 |
|
| 245 | 1 | 0 |
_aMarketing : _bcreating value for customers / _cGilbert A. Churchill, Jr., J. Paul Peter. |
| 250 | _a2nd ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw Hill, _cc1998. |
||
| 300 |
_axxiv, 630 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. [587]-605) and indexes. | ||
| 650 | 0 |
_aMarketing. _9158950 |
|
| 700 | 1 |
_aPeter, J. Paul. _9158951 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh023/97013807.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh022/97013807.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0707/97013807-b.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c53172 _d53172 |
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