| 000 | 01109nam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 53171 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209075924.0 | ||
| 008 | 161003s2003 maua b 001 0 eng | ||
| 020 | _a0072471425 (alk. paper) | ||
| 035 | _a(BD-RjUL)53291 | ||
| 040 |
_aDLC _cDLC _dDLC _beng |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _221 _bZES 2003 |
| 100 | 1 |
_aZeithaml, Valarie A. _9158945 |
|
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _cc2003. |
||
| 300 |
_axx, 668 p. : _bill. ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aService industries _xMarketing. _9158592 |
|
| 650 | 0 |
_aCustomer services. _9155355 |
|
| 650 | 0 |
_aMarketing. _9158946 |
|
| 700 | 1 |
_aBitner, Mary Jo. _9158947 |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/mh022/2002025544.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/2002025544.html |
| 942 |
_2ddc _cBK |
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| 999 |
_c53171 _d53171 |
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