| 000 | 00820nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 53127 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209075919.0 | ||
| 008 | 161003s2001 ii a b 001 0 eng | ||
| 020 | _a0133057151 | ||
| 035 | _a(BD-RjUL) 53247 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-RjUL _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _223 _bBAA 2001 |
| 100 | 1 |
_aBatra, Rajeev. _9158808 |
|
| 245 | 1 | 0 |
_aAdvertising management / _cRajeev Batra, John G. Myers, David A. Aaker. |
| 250 | _a5th ed. | ||
| 260 |
_aIndia : _bPrentice Hall, _cc1996 [printing 2001] |
||
| 300 |
_axiii, 754 p. : _bill. ; _c25 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _xManagement _9158809 |
|
| 700 | 1 |
_aMyers, John G., _d1933- _9158810 |
|
| 700 | 1 |
_aAaker, David A. _9158811 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c53127 _d53127 |
||