000 00932nam a2200289 a 4500
001 37838
003 BD-RjUL
005 20211209052649.0
008 150730s1984 nyua b 001 0 eng
020 _a0024217808
035 _a(BD-RjUL) 37943
040 _aDLC
_cDLC
_dUKM
_dBD-RjUL
_beng
041 _aeng
082 0 _a658.83
_219
_bTUM 1984
100 1 _aTull, Donald S.
_9117224
245 1 0 _aMarketing research :
_bmeasurement and method : a text with cases /
_cDonald S. Tull and Del I. Hawkins.
250 _a3rd ed.
260 _aNew York :
_bMacmillan ;
_aLondon :
_bCollier Macmillan,
_cc1984.
300 _axvi, 794 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing research.
_9117225
650 0 _aMarketing research
_xCase studies.
_9117226
700 1 _aHawkins, Del I.
_9117227
942 _2ddc
_cBK
999 _c37838
_d37838