000			01598nam a2200289 a 4500
001			30362
003			BD-RjUL
005			20211209051543.0
008			141207s2011 nyua b 001 0 eng
020			_a9788184952308
020			_a9780765624758 (pbk. : alk. paper)
020			_a0765624753 (pbk. : alk. paper)
035			_a(BD-RjUL)30447
040			_aDLC _cDLC _dYDX _dYDXCP _dUKM _dBWX _dCDX _dDLC _dBD-RjUL _beng
041			_aeng
082	0	0	_a658.84 _222 _bBRE 2011
100	1		_aBrady, Donald L., _d1941- _9114584
245	1	0	_aEssentials of international marketing / _cDonald L. Brady.
260			_aArmonk, N.Y. ; _aDelhi : _bJaico ; _bM.E. Sharpe, _c2011.
300			_axix, 394 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and indexes.
505	0		_aThe international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy.
650		0	_aExport marketing. _9114585
942			_2ddc _cBK
999			_c30362 _d30362