000			02121nam a2200385 a 4500
001			28377
003			BD-RjUL
005			20211209051256.0
008			140330s2011 enka d 000 0 eng d
020			_a9780199590230
020			_a0199590230
035			_a(BD-RjUL)28458
040			_aDE-604 _beng _cDEBBG _dNLE _dOCLCQ _dBTCTA _dYDXCP _dCDX _dBWX _dWS2 _dLML _dDLC _dBD-RjUL
041			_aeng
082	0	4	_aR 658.8003 _222 _bDOD 2011
084			_aQP 600 _2rvk
084			_aWIR 810f _2stub
100	1		_aDoyle, Charles, _d1959- _986894
245	1	2	_aA dictionary of marketing / _cCharles Doyle.
246	1	4	_aOxford dictionary of marketing
246	3	0	_aMarketing
260			_aOxford ; _aNew York : _bOxford University Press, _cc2011.
300			_ax, 436 p. : _bill. ; _c20 cm.
490	0		_aOxford paperback reference
520			_aProvides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the use of digital media and multimedia, the impact of the world wide web on advertising, and the increased influence of social media, search engine optimization, and global marketing. Includes a time line of the development of marketing as a discipline and the key events that impacted the development. Looks at iconic brands of the 20th and 21st centuries, including advertising and brand case studies with a strong international focus.
650		0	_aMarketing _vDictionaries. _986895
650		0	_aMarketing _vTerminology. _986896
650	0	7	_aMarketing. _2swd _986897
655		4	_aWörterbuch. _986903
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1303/2011453033-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1303/2011453033-d.html
942			_2ddc _cREF
999			_c28377 _d28377