| 000 | 00889nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 19758 | ||
| 003 | BD-RjUL | ||
| 005 | 20211209000456.0 | ||
| 008 | 140225r19901983ii f 001 0 eng | ||
| 020 | _a007072069X | ||
| 035 | _a(BD-RjUL)19819 | ||
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_aDLC _cDLC _dBD-RjUL _beng |
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| 041 | _aeng | ||
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_a659.1 _219 _bWRA 1990 |
| 100 | 1 |
_aWright, John Sherman _d1920- _960702 |
|
| 245 | 1 | 0 |
_aAdvertising / _cJohn S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _cc1983 [reprint 1990]. |
||
| 300 |
_axiv, 545 p. : _bill. ; _c27 cm. |
||
| 490 | _aMcGraw-Hill series in marketing | ||
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising. _960703 |
|
| 700 | 1 |
_aWinter, Willis L. _960704 |
|
| 700 | 1 |
_aZeigler, Sherilyn K. _960705 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c19758 _d19758 |
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