| 000 | 00781cam a22002531 4500 | ||
|---|---|---|---|
| 001 | 16177 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235953.0 | ||
| 008 | 140211s1957 nyua 001 0 eng d | ||
| 035 | _a(BD-RjUL)16232 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-RjUL _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.10115 _bMAM 1957 |
| 100 | 1 |
_aMartineau, Pierre, _d1905-1964. _950064 |
|
| 245 | 1 | 0 |
_aMotivation in advertising : _bmotives that make people buy / _c Pierre, Martineau |
| 260 |
_aNew York : _bMcGraw-Hill, _c1957. |
||
| 300 |
_a210 p. : _billus. ; _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in advertising and selling | |
| 504 | _aIncludes Index | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. _950065 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c16177 _d16177 |
||