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| 001 | 16154 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235949.0 | ||
| 008 | 140211s20072004caua sb 001 0 eng d | ||
| 020 | _a0761922520 (cloth) | ||
| 020 | _a0761922539 (paper) | ||
| 020 | _a8178293706 | ||
| 035 |
_a(WaSeSS)ssj0000675563 _a(BD-RjUL)16209 |
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| 040 |
_aDLC _cDLC _dDLC _dBD-RjUL _beng |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _222 _bTEE 2007 |
| 100 | 1 |
_aTellis, Gerard J., _d1950- _950000 |
|
| 245 | 1 | 0 |
_aEffective advertising : _bunderstanding when, how, and why advertising works / _cby Gerard J. Tellis. |
| 260 |
_aThousand Oaks, Calif. : _bSage Publications, _cc2004 [printing 2007] |
||
| 300 |
_a201p. : _billus. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 506 | _aLicense restrictions may limit access. | ||
| 650 | 0 |
_aAdvertising. _950001 |
|
| 650 | 0 |
_aConsumers _xAttitudes. _950002 |
|
| 773 | 0 | _tSAGE Knowledge - A-Z List | |
| 856 | 4 | 0 |
_uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio10414323 _zFull text available from SAGE Knowledge - A-Z List |
| 942 |
_2ddc _cBK |
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| 999 |
_c16154 _d16154 |
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