000 01057cam a22002891a 4500
001 16145
003 BD-RjUL
005 20211208235949.0
008 140211s19801980ilu b 001 0 eng d
020 _a0673161056
035 _a(BD-RjUL)16200
040 _aDLC
_cDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a658.800973
_219
_bMAR 1980
245 0 0 _aMarketing management :
_bcases and readings /
_cDennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
260 _aGlenview, Il. :
_bScott, Foresman,
_c1981, c1980.
300 _axii,498p. :
_c29 cm.
500 _aOriginally published: Santa Monica, Calif. : Goodyear Pub. Co., c1980.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_zUnited States
_xManagement
_vCase studies.
_949972
650 0 _aMarketing
_zUnited States
_xManagement.
_949973
700 1 _aTootelian, Dennis H. , ed.
_949974
700 1 _aGaedeke, Ralph M., Jt. ed.
_949975
700 1 _aThompson, Leete A., Jt. ed.
_949976
942 _2ddc
_cBK
999 _c16145
_d16145