| 000 | 00889nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 16134 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235947.0 | ||
| 008 | 140211s2005 enka b 001 0 eng d | ||
| 020 | _a9788131209882 | ||
| 035 | _a(BD-RjUL)16189 | ||
| 040 |
_aDLC _cDLC _beng _dBD-RjUL |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.1 _220 _bPRA 2007 |
| 245 | 0 | 4 |
_aThe Practice of advertising / _cedited by Mackay, Adrian R. |
| 250 | _a5th ed. | ||
| 260 |
_aDelhi : _bHeinemann Professional Pub., _c2007. |
||
| 300 |
_axxiii, 367 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aThe Marketing series | |
| 504 | _aIncluds bibliographical references and index. | ||
| 650 | 0 |
_aAdvertising. _949939 |
|
| 700 | 1 |
_aMackay, Adrian R. _949940 |
|
| 710 | 2 |
_aChartered Institute of Marketing. _948036 |
|
| 830 | 0 |
_aMarketing series (London, England) _949948 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c16134 _d16134 |
||