| 000 | 00956nam a2200301 a 4500 | ||
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| 001 | 16120 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235946.0 | ||
| 008 | 140211s1987 nyua b 001 0 eng d | ||
| 020 | _a0070539073 | ||
| 035 |
_aCURL **980086027381**(LCo) from retc3 _a(BD-RjUL)16175 |
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_bBD-RjUL _cBD-RjUL _dBD-RjUL _aBD-RjUL |
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| 041 | _aeng | ||
| 082 |
_a659.1 _bROA 1987 |
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| 100 | 1 |
_aRossiter, John R. _949901 |
|
| 245 | 1 | 0 |
_aAdvertising and promotion management / _cJohn R. Rossiter, Larry Percy |
| 260 |
_aNew York ; _aLondon : _bMcGraw-Hill, _c1987 |
||
| 300 |
_axix, 649 p : _bill ; _c25 cm |
||
| 490 | 1 | _aMcGraw-Hill series in marketing | |
| 504 | _aIncludes bibliographies and indexes | ||
| 650 | 0 |
_aAdvertising _949902 |
|
| 650 | 0 |
_aSales promotion _949903 |
|
| 700 | 1 |
_aPercy, Larry. _949904 |
|
| 830 | 0 |
_aMcGraw-Hill series in marketing _948044 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c16120 _d16120 |
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