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_a658.8 _219 _bGUM 1983 |
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_aGuiltinan, Joseph P. _949522 |
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_aMarketing management : _bstrategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1982 [reprint 1983]. |
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| 300 |
_axvi, 412 p. : _bill. ; _c22 cm. |
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| 490 | _aMcGraw-Hill series in marketing | ||
| 504 | _aIncludes indexes. | ||
| 650 | 0 |
_aMarketing _xManagement. _949618 |
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_aPaul, Gordon W. _949523 |
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