000 00883nam a22002651 4500
001 16001
003 BD-RjUL
005 20211208235930.0
008 140211r19701964ilua b 001 0 eng
035 _a(BD-RjUL)16056
035 _a(OCoLC)241981
040 _aDLC
_cODaWU
_dOCoLC
_dDLC
_dBD-RjUL
_beng
041 _aeng
082 _a658.8
_bTHE 1970
245 1 0 _aTheory in marketing :
_nsecond series /
_cedited by Reavis Cox, Wroe Alderson [and] Stanley J. Shapiro. Prepared under the sponsorship of the American Marketing Association.
260 _aHomewood, Ill. :
_bR.D. Irwin,
_cc1964 [ Reprinted 1970].
300 _axiv, 414 p. :
_bill. ;
_c24 cm.
504 _aIncludes index.
650 0 _aMarketing.
_949562
700 _aCox, Reavis,
_949563
700 _aAlderson, Wroe
_949564
700 _aShapiro, Stanley J.
_949565
942 _2ddc
_cBK
999 _c16001
_d16001