| 000 | 00877nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 15988 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235928.0 | ||
| 008 | 140211s1982 nyua b 000 0 eng | ||
| 020 | _a007048922X (pbk.) | ||
| 035 | _a(BD-RjUL)16043 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-RjUL _beng |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _219 _bGUR |
| 100 |
_aGuiltinan, Joseph P. _949522 |
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| 245 | 0 | 0 |
_aReadings in marketing strategies and programs / _cJoseph P. Guiltinan, Gordon W. Paul. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc1982. |
||
| 300 |
_axii, 591 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographies. | ||
| 650 | 0 |
_aMarketing _xManagement. _949520 |
|
| 650 | 0 |
_aMarketing. _949521 |
|
| 700 | 1 |
_aPaul, Gordon W. _9233814 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c15988 _d15988 |
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