000 00922cam a22002771 4500
001 15976
003 BD-RjUL
005 20211208235926.0
008 140211s1959 nyua 001 0 eng
035 _a(BD-RjUL)16031
035 _a(OCoLC)377741
040 _aDLC
_cOAU
_dOCoLC
_dUk
_dDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a659.14
_bSES 1959
100 1 _aSeehafer, E. F.
_q(Eugene Fred),
_d1921-1996.
_949493
245 1 0 _aSuccessful television and radio advertising /
_cGene F. Seehafer and Jack W. Laemmar.
260 _aNew York :
_bMcGraw-Hill,
_c1959.
300 _axiii, 648 p. :
_bill . ;
_c24 cm.
504 _aIncludes index.
650 0 _aRadio advertising.
_949494
650 0 _aTelevision advertising.
_949495
700 1 _aLaemmar, Jack William,
_d1910-
_ejoint author.
_949496
942 _2ddc
_cBK
999 _c15976
_d15976