000 00753cam a22002531 4500
001 15934
003 BD-RjUL
005 20211208235921.0
008 140211s1962 nyua 001 0 eng
035 _a(BD-RjUL)15989
040 _aDLC
_cDLC
_dDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a659.1
_bWEA 1962
100 1 _aWedding, C. Nugent,
_d1912-
_949382
245 1 0 _aAdvertising management /
_cNugent Wedding and Richard S. Lessler.
260 _aNew York :
_bRonald Press Co.,
_c1962.
300 _avi, 629 p. :
_billus. ;
_c24 cm.
504 _aIncludes index.
650 0 _aAdvertising
_xManagement.
_949383
700 1 _aLessler, Richard S.,
_ejoint author.
_949384
942 _2ddc
_cBK
999 _c15934
_d15934