| 000 | 01052pam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 15677 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235851.0 | ||
| 008 | 140210s1998 nyua b 001 0 eng | ||
| 020 | _a0471170690 (cloth : alk. paper) | ||
| 035 | _a(BD-RjUL)15732 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-RjUL _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.83 _221 _bAAM |
| 100 | 1 |
_aAaker, David A. _948654 |
|
| 245 | 1 | 0 |
_aMarketing research / _cDavid A. Aaker, V. Kumar, George S. Day. |
| 250 | _a6th ed. | ||
| 260 |
_aNew York : _bWiley, _cc1998. |
||
| 300 |
_axvi, 776 p. : _bill. (some col.) ; _c27 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing research. _948655 |
|
| 700 | 1 |
_aKumar, V., _d1957- _948656 |
|
| 700 | 1 |
_aDay, George S. _948657 |
|
| 856 | 4 |
_3Table of Contents _uhttp://www.loc.gov/catdir/toc/onix03/97021710.html |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0706/97021710-d.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c15677 _d15677 |
||