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| 001 | 15639 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235847.0 | ||
| 008 | 140210s1962 nyu 001 0 eng | ||
| 035 | _a(BD-RjUL)15694 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-RjUL _beng |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.8 _bLEI |
| 100 | 1 |
_aLevitt, Theodore, _d1925-2006. _948549 |
|
| 245 | 1 | 0 | _aInnovation in marketing, new perspectives for profit and growth / |
| 260 |
_aNew York : _bMcGraw-Hill, _c1962. |
||
| 300 |
_a253 p. ; _c21 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing and advertising | |
| 504 | _aIncludes index. | ||
| 650 | 0 |
_aMarketing. _948550 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c15639 _d15639 |
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