000 00799cam a2200265 4500
001 15563
003 BD-RjUL
005 20211208235838.0
008 140210s1970 nyua b 001 0 eng
020 _a0070088381
035 _a(BD-RjUL)15618
040 _aDLC
_cDLC
_dDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a658.8
_219
_bHAN 1970
245 0 0 _aHandbook of modern marketing /
_cVictor P. Buell: editor-in-chief. Carl Heyel: coordinating editor.
260 _aNew York :
_bMcGraw-Hill,
_cc1970.
300 _avarious pagings :
_bill. ;
_c24 cm.
504 _aIncludes bibliographies & Index.
650 0 _aMarketing.
_948318
700 1 _aBuell, Victor P.,
_eed.
_948319
700 1 _aHeyel, Carl
_eed.
_956492
942 _2ddc
_cBK
999 _c15563
_d15563