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| 008 | 140210s1984 njua b 001 0 eng d | ||
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| 035 | _a(BD-RjUL)15615 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-RjUL _beng |
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| 041 | _aeng | ||
| 082 | 0 | 0 |
_a658.848 _219 _bKEM 1984 |
| 100 | 1 |
_aKeegan, Warren J. _948303 |
|
| 245 | 1 | 0 |
_aMultinational marketing management / _cWarren J. Keegan. |
| 250 | _a3rd ed. | ||
| 260 |
_aEnglewood Cliffs, N.J. : _bPrentice-Hall, _cc1984. |
||
| 300 |
_axxii, 698 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 0 |
_aExport marketing _xManagement. _948306 |
|
| 650 | 0 |
_aExport marketing _xManagement _xCase studies. _948307 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c15560 _d15560 |
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