000 00791cam a2200253 a 4500
001 15523
003 BD-RjUL
005 20211208235832.0
008 161003s1983 maua b 001 0 eng
020 _a0395327164
035 _a(BD-RjUL)15578
040 _aDLC
_cDLC
_dDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a658.8
_219
_bLAM 1983
100 1 _aLazer, William.
_948194
245 1 0 _aMarketing management :
_bfoundations and practices /
_cWilliam Lazer, James D. Culley.
260 _aBoston :
_bHoughton Mifflin Co.,
_cc1983.
300 _axxiv, 869 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aMarketing
_xManagement.
_948195
700 1 _aCulley, James D.
_948196
942 _2ddc
_cBK
_01
999 _c15523
_d15523