000 00914pam a22003012 4500
001 15516
003 BD-RjUL
005 20211208235831.0
008 790423s1980 nyua b 001 0 eng
020 _a007055272X
035 _a(BD-RjUL)15570
040 _aDLC
_cDLC
_dBD-RjUL
_beng
041 _aeng
082 _a658.8
_bSCM 1980
100 1 _aSchewe, Charles D.
_d1942-
_948176
245 1 0 _aMarketing ;
_bconcepts and applications /
_cCharles D. Schewe.
260 _aNew York :
_bMcGraw-Hill,
_cc1980.
300 _axv, 665 p. :
_bill. ;
_c24 cm.
490 1 _aMcGraw-Hill series in marketing
504 _aIncludes bibliographies and index.
650 0 _aMarketing.
_948177
650 0 _aMarketing
_xProblems, exercises, etc.
_948178
700 1 _aSmith, Reuben M.
_9233859
830 0 _aMcGraw-Hill series in marketing
_9233860
942 _2ddc
_cBK
999 _c15516
_d15516