| 000 | 00859cam a22002771 4500 | ||
|---|---|---|---|
| 001 | 15485 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235827.0 | ||
| 008 | 140210s1961 nyu b 001 0 eng d | ||
| 035 | _a(BD-RjUL)15539 | ||
| 035 | _a(OCoLC)421333 | ||
| 040 |
_aDLC _cGACCLC _dOCoLC _dUk _dDLC _dBD-RjUL _beng |
||
| 041 | _aeng | ||
| 082 | 0 | 0 |
_a659.133 _bYEP 1961 |
| 100 | 1 |
_aYeck, John D. _948095 |
|
| 245 | 1 | 0 |
_aPlanning and creating better direct mail / _cby John D. Yeck and John T. Maguire. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1961. |
||
| 300 |
_a387 p. ; _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing & advertising | |
| 504 | _aIncludes bibliography and Index | ||
| 650 | 0 |
_aAdvertising, Direct-mail. _948096 |
|
| 700 | 1 |
_aMaguire, John T., _ejoint author. _948097 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c15485 _d15485 |
||