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005 20211208235450.0
008 140201s2011 njua 001 0 eng
020 _a9780470638453
020 _a9780470933770
035 _a(BD-RjUL)13551
040 _aDLC
_cDLC
_dDLC
_dBD-RjUL
_beng
041 _aeng
082 0 0 _a658.575
_222
_bVEI 2011
100 1 _aVenkatraman, Vik.
_942112
245 1 0 _aInspired! :
_btake your product dream from concept to shelf /
_cVik Venkatraman.
260 _aHoboken, N.J. :
_bWiley,
_c2010.
300 _axvii, 254 p. ;
_bill. ;
_c24 cm,
500 _aIncludes index.
520 _a"The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the result of either a lack of need or desire for a product, but, rather, is due to an entrepreneur who lacks the know-how to successfully develop, launch and rollout his or her product. Inspired! Take Your Product Dream from Concept to Shelf helps entrepreneurs to successfully navigate the marketplace, avoiding the common mistakes most people make, while finding traction faster, and building an attractive brand that players across the value chain will want will want to buy. Provides readers with inspiring true stories and anecdotes, as well as insightful interviews with top entrepreneurs and merchandisers. Presents invaluable research as to producers, designers, distributors, and retailers. Divided into three easy-to-follow sections - Development, Launch, and Rollout. With unemployment hovering around 10%, many individuals are turning to the world of entrepreneurship. Now more than ever individuals, start-ups, and small businesses need expert guidance on how to bring their products from concept to shelf. Inspired! provides that guidance."--
650 0 _aNew products
_xMarketing.
_941999
650 0 _aProduct management.
_942113
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9780470638453.jpg
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy1101/2010032276-b.html
942 _2ddc
_cBK
999 _c13500
_d13500