000			02992cam a2200349 a 4500
001			13491
003			BD-RjUL
005			20211208235449.0
008			140201s2009 njua 001 0 eng
020			_a9780470432150 (cloth)
020			_a0470432152 (cloth)
020			_a9780470494080 (ebook)
020			_a0470494085 (ebook)
035			_a(OCoLC)ocn262888550 _a(BD-RjUL)13542
040			_aDLC _cDLC _dUKM _dBD-RjUL _dDLC _beng
041			_aeng
082	0	0	_a346.730486 _222 _bPHB 2009
100	1		_aPhelps, Marshall. _942079
245	1	0	_aBurning the ships : _bintellectual property and the transformation of Microsoft / _cMarshall Phelps, David Kline.
260			_aHoboken, N.J. : _bWiley, _cc2009.
300			_axxii, 186 p. : _bill. ; _c24 cm.
500			_aIncludes index.
505	0	0	_tThe collaboration imperative -- _tLike Cortez burning his ships -- _tMoney isn't money anymore -- _tA very secret mission -- _tLeadership starts at the top -- _tThe road ahead (with apologies to Bill Gates).
520			_aAs Microsoft goes, so goes the industry. Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. "Burning the Ships" recounts Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open source community. Witness the sometimes-nervous support Bill Gates and CEO Steve Ballmer gave to Phelps in turning their company around 180 degrees from market bully to collaborative industry partner. And most of all, learn how intellectual property can be deployed by any firm to create high-value business opportunities and ensure success in today's new "open innovation" age. At the start of this decade, Microsoft was on the defensive--beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," where collaboration and cooperation between firms, rather than market conquest, would be the keystones of success?. This was the challenge facing Microsoft founder and Chairman Bill Gates. But "like Cortez burning his ships at the shores of the New World," Gates decided to embrace the change. --
610	2	0	_aMicrosoft Corporation. _942084
650		0	_aComputer software _zUnited States _xPatents. _942081
700	1		_aKline, David. _d1950- _942082
856			_uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017093879&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA _zInhaltsverzeichnis
942			_2ddc _cBK
999			_c13491 _d13491