| 000 | 01302cam a22003497a 4500 | ||
|---|---|---|---|
| 001 | 13465 | ||
| 003 | BD-RjUL | ||
| 005 | 20211208235447.0 | ||
| 008 | 140201s2011 njua b 001 0 eng d | ||
| 020 | _a9780470915851 (hbk.) | ||
| 020 | _a0470915854 | ||
| 020 | _a9781118060711 | ||
| 020 | _a9781118049532 | ||
| 020 | _a9781118060704 | ||
| 035 | _a(BD-RjUL)13516 | ||
| 040 |
_aBTCTA _beng _cBTCTA _dBD-RjUL _dDLC |
||
| 041 | _aeng | ||
| 082 | 0 | 4 |
_a658.8 _222 _bMUC 2011 |
| 100 | 1 |
_aMumaw, Stefan. _941997 |
|
| 245 | 1 | 0 |
_aChasing the monster idea : _bthe marketer's almanac for predicting idea epicness / _cStefan Mumaw. |
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons Inc., _cc2011. |
||
| 300 |
_a217 p. : _bill. ; _c23 cm. |
||
| 504 | _aIncludes bibliographical references (p. 199-208) and index. | ||
| 650 | 0 |
_aMarketing _xForecasting. _941998 |
|
| 650 | 0 |
_aNew products _xMarketing. _941999 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1207/2011276761-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1207/2011276761-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1207/2011276761-t.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c13465 _d13465 |
||