Advertising : Principles and management casas /

]]> By Nicosia, Francsco M..
Homewood, Ill. : R.D. Irwin, 1983 .
xiv, 622 p., [4] p. of plates : , Rev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977. | Includes indexes. 25 cm..
0256026467

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Advertising, management, and society: a business point of view /

]]> By Nicosia, Francesco M..
New York : McGraw-Hill, 1974 .
xx, 386 p. : , A project of the Consumer research program, Graduate School of Business Administration, University of California at Berkeley. | Based on testimony given before the Federal Trade Commission in 1971 by members of the American Association of Advertising Agencies and the Association of National Advertisers. 24 cm..
0070465282 | 0070465274 (pbk.)

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Advertising : Principles and management casas /

Advertising, management, and society: a business point of view /