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Readings and cases in basic marketing /

]]> Homewood, Ill. : R.D. Irwin, 1984 .
xiii, 387 p. : , Rev. ed. of: Readings in basic marketing. 3rd ed. 1981. | "To accompany McCarthy and Perreault's Basic marketing, eighth edition"--Half-t.p. 25 cm..
0256031312 (pbk.)

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Readings and cases in basic marketing /

]]> Homewood, Ill. : R.D. Irwin, 1987 .
ix, 365 p. : 25 cm..
0256031312 (pbk.)

]]> Place hold on Readings and cases in basic marketing /

Readings in basic marketing /

]]> Homewood, Ill. : R. D. Irwin, 1978 .
viii, 427 p. : 23 cm..
0256020507

]]> Place hold on Readings in basic marketing /