TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
AU  - Purani,Keyoor
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9789354600807
U1  - 659.1 23
PY  - 2022///,[reprinted 2025 ]
CY  - Chennai
PB  - McGraw-Hill Education (India)
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -