Belch, George E.  1951- <br/><br/>
Advertising and promotion :  an integrated marketing communications perspective / 
George E. Belch & Michael A. Belch, Keyoor Purani  
 - Twelfth edition. 
 - xxxi, 712 pages   color illustrations :  29 cm 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA 2025