International Encyclopaedia of Marketing,  Marketing Research 
Edited by, A. S. Bhamhra, A. K. Chaudhary 
 - New Delhi  Anmol Publications Pvt. LTD.  1998 
 - 282 page,  16 cm. 
<br/><br/>Bibliography note,V-1, 2, 3, 4, 5, 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Encyclopaedia--International
<br/><br/><label>Dewey Class. No.: </label>382.03  / ENC 1998