TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - Marketing management: knowledge and skills : text, analysis, cases, plans 
SN  - 0256030731
U1  - 658.8 19
PY  - 1986///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes indexes; "Secondary data sources": p. [703]-716
ER  -