Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills : text, analysis, cases, plans / 
J. Paul Peter, James H. Donnelly, Jr. 
 - Plano, Tex. :  Business Publications,  1986. 
 - xiii, 730 p. :  ill. ;  25 cm. 
<br/><br/> Includes indexes. 
<br/><br/>"Secondary data sources": p. [703]-716. 
<br/><br/><label>ISBN: </label>0256030731 9780256030730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEM 1986