Kotler, Philip <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. 
 - Seventh edition 
 - xxii, 680 pages :   illustrations ;  28 cm. 
 - Always learning .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789332586260 9780134151922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing<br/>Tourism--Marketing
<br/><br/><label>Dewey Class. No.: </label>647.940688  / COM 2020